While I agree that not all businesses need to have a web site, and that not all sites need to directly sell something from their site, I do argue that the vast majority of businesses stand to benefit from some level of web presence. Whether the business uses a site strictly as a nice colorful online brochure, or sells widgets and whatchamacallits by the score, it makes little difference.

The point is that they have exploited the medium to their advantage.

Often the most difficult challenge for small businesses is simply imagining how a web site could be put to work for them. Some businesses wabt a web site because "everyone else has one." Other know that they should have one, but are not sure how to use it or what it should do.

The key is to partner with someone who knows the intricacies of e-commerce, not just web site development, but also how the phenomenon works. Whether you call me for help, or someone else, it matters little: Find someone who knows what they're doing.