MKT350 Project Document #3: Project Essentials

Vital Contents of Your Paper

Your business proposal must be very thorough. It should be able to provide the prospective invstor with everything they need to know to be able to make an informed decision. As such, it should include the following:

• Executive Summary--a 1-2 page document that neatly summarizes the contents of the entire document.
• Discussion of what the proposed business is, what it will do, what it will sell, etc., and who the target market is. Be sure to justify the need for this business by showing how there is great potential demand not currently being met. Be sure to discuss the market opportunity thoroughly.
• Describe in detail the product(s) and/or service(s) the proposed business will offer.
• Business Model Strategy--as per the text book. Identify which of the seven models will be used (there may be more than one used).
• The Revenue Model--how will your proposed business generate revenues?
• Pricing Strategy for products/services. How does it compare to that of other competitors?
• Promotional Plan for the business---how you will communicate your business to your relevant markets.
• The web site. Describe the role the web site will play in the business, the levels of user interactivity, the essence of the user interface, etc. You do not have to develop an actual web site, but it might be nice to at minimum have a mock-up as well as a proposed site map showing the key content areas, general navigational flow, etc.
• Identify the competition (if any), analyze them, and demonstrate your competitive advantage.
• Describe the management team. That's your team, and whoever else you think would be needed to lead such a firm.
• Discuss other staffing needs (programmers, graphic artists, etc.).
• Projected costs to establish the business. Be sure to go beyond just the first year.
• ProForma Cash Flow statement.
• ProForma Income Statements up to three years out.
• ProForma Balance Sheet