MKT444 Point Recovery Exercise

Date Due: Monday 09 August 2004 6:30pm

Task: Your job is to select and visit two competing retail stores. You can select what type of store, as well as which stores. These stores must be similar in that they carry the same product categories (e.g., two electronics stores, two restaurants, etc.) Your job is to write and type a paper in which you compare the 4Ps for these two stores. You will compare and contrast how each company has built their retail strategy, as well as discuss how non-price variables such as service and store atmosphere are used.

Please limit yourself to a maximum of three pages, typed double-spaced.