Chapter 1:

1. What is retailing? Why is it important for us to study retailing?
2. Know how retailing is becoming a high-tech business.
3. What functions do retailers perform?
4. What is vertical integration? Why do some stores practice this?
5. Know the impact of retailing on the total economy, including annual sales and employment.
6. What is the retailing concept?
7. What is intratype competition? What is intertype competition?
8. What is scrambled merchandising? Why do so many stores use this concept?
9. What is a retail strategy? Why should retailers have one?
10. What isthe retail mix? How is it similar to/different from the Marketing Mix you learned in Principles of Marketing?

Chapter 2:

1. How do SIC codes help classify retailers?
2. What is variety? What is assortment?
3. What is a conventional supermarket? How have supermarkets changed in the last seven decades?
4. Know what these types of stores are: superstores, combination stores, warehouse stores, convenience stores.
5. What is a specialty store? Know how lifestyle retailing is often practiced by specialty stores.
6. What are drug stores? How have they changed in the past several decades?
7. What is a department store? How have they changed in the past several decades?
8. What is a leased department? In what type of store would you find one?
9. Know the difference between specialty department stores and promotional department stores.
10. What is a general merchandise discount store? How have these evolved through the years?
11. Know what these types of stores are: "category killers," home improvement centers ("Do It Yourself"), warehouse clubs, off-price retailers, factory outlets, closeout retailers, single-price retailers, catalog showrooms, and hypermarkets.
12. What are services retailers? Do they also sel tangible products? How do many retailers combine both products and services into their formats?
13. What are the four key characteristics of services?
14. Know the variuous types of retail ownership.

Chapter 3:

1. What is non-store retailing? Why is becoming more popular?
2. Know these types of non-store retailing: catalogs and direct mail, the Internet, vending, TV shopping channels and infomercials and direct-response ads, CD-ROM catalogs, and direct selling.
3. Be sure to know the characteristics of each of the above, as well as what the critical success factors are for each.
4. Know what possible impacts might be felt because of increased online (interactive) shopping.
5. What is disintermediation? Why and how does it occur? 6. Why is multi-channel retailing becoming so common? Be sure to know the dominant forms: retail, catalog, and internet.

Chapter 4:

1. What is extended problem solving? What types of purchases are characterized by this?
2. What is limited problem solving? What types of purchases are characterized by this?
3. What is habitual decision making? What types of purchases are characterized by this?
4. What is a need? What is a want? How are they different?
5. What types of needs do consumer have?
6. How do needs sometimes come in conflict with one another?
7. Know the steps of the basic consumer behavior model presented both in the text and in the lecture.
8. What types of information sources do consumers rely on. How are they different from one another?
9. What is the multiattribute model? For what is it used?
10. Know what the major factors are that influence decision making by consumers, such as the family, reference groups, and culture.
11. What is affinity marketing? Why is it so popular today? How can retailers capitalize on this trend?
12. What is a market segment? What are the criteria for a market segment to be viable for the marketer?
13. Know the various approaches to segmentation, such as geographic, demographic, lifestyles, buying situation, and benefits.

Chapter 5:

1. What is a retail strategy? What is a target market? Why must retailers have these?
2. What is the definition of "retail market?"
3. What is a sustainable competitive advantage? How does one retain their competitive advantage? Know all of the various methods discussed in the text.
4. Know what is meant by customer loyalty, and the various ways that retailers can build loyalty.
5. What is positioning?
6. What is databased retailing?
7. Why is location of such critical importance for retailers?
8. What are the growth strategies available to retailers? Know each of them, and they are implemented. Know also the different types of diversification.
9. Know the various international marketing opportunities available to retailers.
10. What is the strategic retail planning process? Be sure to know all of the steps, and the order in which they come.
11. Know these terms: barriers to entry, scale economies, bargaining power, competitive rivalries.
12. Know what is meant by strengths and weaknesses.

Chapter 6:

1. What is the Strategic Profit Model? Why must retailers pay attention to financial matters?
2. What is an income statement? What are the major components of the income statement?
3. What is a balance sheet? What are the major components of the balance sheet?
4. What is return on assets? How is it calculated? Know how both the income statement and balance sheet contribute to this calculation.
5. Know these key ratios: gross margins, total expense to net sales, net profit margins, inventory turnover.
6. What is top-down planning? What is bottom-up planning?