Chapter 7:

1. What are the various types of locations? (i.e., neighborhood centers, downtown, etc.)
2. What are the strengths and weaknesses of each?
3. Why do some types of locations become good or bad over time?
4. Know the various types of stores: department stores, specialty stores, category specialists, convenience stores, etc.
5. What are the key factors impacting the evaluation of a site?
6. What factors affect the size and shape of a trading area?

Chapter 8:

1. What is a trade area? What are the primary, secondary, and tertiary trade areas?
2. What factors affect the attractiveness of a trade area?
3. What does it mean to be understored or overstored?
4. Know how demand can be measured, especially with regard to the Buyer Power Index.
5. Know what Huff's Law is, and how to use it.
6. Know the limitations of this Law.

Chapter 9:

1. How does one go about building a competitive advantage through HRM?
2. Know these terms: employee productivity, employee turnover.
3. What are the HR challenges facing retailers?
4. What is meant by the phrase "organization structure?" Know the four categories of tasks.
5. What is specialization? Why is it used?
6. Know the different types of retail organization structures, and when/where they are used.
7. Know the following staff positions and what they do: buyers, category managers, merchandise planners.
8. How do corporate department store chain organizational structures differ from the other structures presented in the text?
9. Know the difference between centralization and decentralization.
10. What are some of the methods for providing incentives to employees? What are the pros and cons of each?
11. What is organizational culture? How does it drive the way business is done?
12. How can stores help build commitment from employees?
13. What is empowerment? How might it be used by an employee?
14. Know the following: promoting from within, managing diversity, mentoring programs, flex time, job sharing, glass ceilings, and the various legal issues faced by HR specialists.

Chapter 11:

1. What is CRM? Why is it critical for success today?
2. What is meant by the phrase "share of wallet?"
3. What is customer loyalty? How is it gained?
4. Know what customer data warehousing is, and what types of information are necessary.
5. Know what a frequent shopper program is, and how it can be used to build loyalty.
6. What types pf privacy issues exist with data collection?
7. What is meant by opt-in and opt-out?
8. Know what data mining is, as well as a market basket analysis.
9. Know how data mining can be useful in identifying market segments.
10. How can data mining help retailers identify the best (perhaps lifetime) customers?
11. What is the 80-20 rule? Is it generally true, or just a myth?
12. What is an RFM analysis?
13. What types of programs can be used to build customer retention?
14. How can a retailer build "community" among customers?

Chapter 12:

1. What is an assortment plan?
2. What is merchandise management?
3. What is a product category? What is a category captain
4. What is a planogram? For what is it used?
5. What is a merchandise group?
6. What is a department?
7. What is a classification?
8. What is an SKU?
9. What is GMROI? How is it calculated? What does it tell the retailer?
10. Know how to calculate inventory turnover. Is there any advantage to having rapid turnover?
11. Hpw are sales forecasts constructed? Know how the category life cycle factors into this.
12. What is distribution intensity?
Know these: fad, fashion, staple, seasonal merchandise.
13. Know these: variety, assortment, product availability. How are these determined?
14. Know these: cycle stock (base stock), backup stock, lead time.